Braskem reinforces its commitment to a Circular Economy and digital transformation at K Fair
Products and Solutions will be showcased at K Fair 2019, including a new solution for healthcare-Braskem Medcol-and new resins that will positively impact circularity. A digital center has been created to enhance the digital transformation of the company and to improve our costumers' businesses.
Braskem, the largest producer of thermoplastic polyolefins in the Americas and the world's leading producer of biopolymers, will showcase solutions, technologies and new partnerships focusing on Circular Economy and will reinforce the advances of its Digital Center at K Fair 2019, the world's largest event for the plastics and rubbers industry.
The fair is a great opportunity for Braskem, a CDP Climate A, CDP Water A and CDP Supply A listed company, to showcase its commitments to the Circular Economy and invite clients and visitors to get involved in our quest for using renewable resources, recycling and re-usage of plastic. The company is a pioneer in the production of bio-based Polyethylene and EVA , resins made from sugarcane, and set an ambitious Circular Economy target in 2018: all plastic packaging manufactured with Braskem product is to be re-used, recycled or recovered by 2040. Braskem is committed to creating a sustainable production cycle, from raw materials to disposal.
Braskem CEO Fernando Musa highlights the importance of the company's new strategy that reinforces its commitment to sustainability while still growing and entering new markets . "We are presenting in Germany our newest breakthrough developments and establishing our circular portfolio, showing that we can deliver the best and most sustainable solutions to our clients".
Walmir Soller, Braskem's Vice-President of Olefins and Polyolefins for Europe and Asia, commented on the event's importance to the global industry. "K Fair is the world's largest event for plastics. Participating and launching new products, partnerships, projects, solutions, while also underscoring the importance of the Circular Economy, confirms Braskem's global footprint and capacity to serve clients around the world," he said.
Reducing our CO2 footprint together with Kautex Maschinenbau
Recognizing the growing importance of Climate Change, Braskem is a solutions provider for CO2 reduction and climate change adaptation. Braskem, a CDP Climate A, CDP Water A and CDP Supply A listed company, has already reduced its intensity of greenhouse gases emissions by 21% since 2008. To strengthen its contribution even further, Braskem will officially announce its partnership with Kautex Maschinenbau at K Fair. Braskem will begin supplying this new partner with a resin that is a blend of bio-based Plastic, made from sugarcane and a post-consumer resin (PCR), for the groundbreaking production of bottles made from three layers of high-density polyethylene (HDPE), including one consisting of foam. This new bottle product will offer a complete circular solution that also reduces the CO2 footprint of finished products. Both companies have been working in partnership with EREMA , a machine manufacturer for plastic recycling, who will collect the bottles produced during K Fair and send them for recycling. There will be a session where the new bottle product will be recycled live at EREMA Circonomic Centre on Saturday, October 19th from 10 a.m. to 1:30 p.m.
Moreover, selected products from Braskem's resin portfolio will be showcased in the booth of leading machine suppliers at K Fair. For example, Braskem Flexus 3600 and PP RF70 will be run on SML's machines; a new stretch film solution made of bio-based content shrink film will be run by Carnevalli; Braskem Prisma 6810 will be run by Gabler; I'm greenTM bio-based resins will be run by Euro Machinery; and Maxio® PG480 will be run on Windmöller&Hölscher's machines.
Edison Terra, Braskem's Vice-President of Olefins and Polyolefins Unit for South America, adds: "The entire chain should pursue circular thinking: integrating production, use, disposal and recycling. We believe that K Fair is a great opportunity to shine a spotlight on our circular economy approach. We believe this will lead to new partnerships with other committed companies, that incorporate circularity into new products, increasing efficiency and facilitating the recycling and reuse of plastic products."
Introducing a Digital Transformation
At the fair, Braskem will also showcase its Digital transformation strategy, a journey lead by its newly created Digital Center. This center is the catalyst of change for transforming Braskem's core - through initiatives that use technologies such as drones, sensors and machine learning to capture operating efficiency gains and better cost-benefit overviews. The Digital Center is also incubating new business models through a series of new Ventures. Braskem's Digital strategy will help improve key processes, from product development to sales fulfillment, including Smart Factory (industry 4.0) and Advanced Planning.
One of the Digital Center's goal is to create a digital workplace in which employees can use and leverage cutting-edge technologies to promote new innovations. Braskem´s CEO Fernando Musa said that this digital transformation marks a major milestone in the company's history. "From advanced analysis to automation, artificial intelligence, and applications in Internet of Things, Braskem is taking advantage of the latest digital technologies and agile methodologies to significantly enhance its performance and eventually transform how we do business. That gives us a major competitive advantage, enabling us to generate new margin opportunities and to continue offering top quality service to our clients," said Musa.
Always seeking opportunities to grow globally
Promised as one of the biggest deliveries at K Fair 2016, Braskem completed the construction of Braskem's Idesa Petrochemical Complex in Veracruz, Mexico. The US$ 5,2 billion project has increased the company's resins production by 1.05 million tons, reaching a total of 8.7 million tons of global production capacity.
These two big projects reinforce Braskem's ability to grow and to deliver its construction projects on time.
Fernando Musa, Braskem's CEO, states: "In 2007 we presented here that we were developing Green Polyethylene, which we brought in 2010. In 2013 we said that we were building the Mexico complex, the most modern petrochemical plant in the Americas, and in 2016 that became a reality. And now I am announcing our new PP production line named Delta, will be completed and fully operational in 2020".
The latest products at K Fair
Braskem selected several new products to be showcased at K Fair 2019.
2. Braskem's latest brand for healthcare products, Medcol, will be introduced. Medcol, is a new Braskem medical products portfolio that builds enduring and reliable bonds in the healthcare industry, co-creating unique, customized solutions to improve people's lives.
3. A new PP grade called DP213A, the newest grade in the Maxio family, which features a low melt flow rate and anti-UV additive. The resin was developed especially to meet the demands of clients for raffia tapes and higher productivity in the extrusion phase. Its use enables companies in the big bag segment (used to transport grains, fertilizers, ore and chemicals) to increase production by 30% without any increase in energy consumption.
4. In the Caps and Closures segment, Braskem offers the most complete portfolio of solutions in PE, PP, Renewables and PCR to support market needs and move forward together with our customers. Braskem will display caps for carbonated soft drinks, still water, food and personal & home care applications.
5. Braskem will also showcase its solutions for the agribusiness, civil construction, automotive, footwear and other industries, which include already well-known solutions such as Braskem Evance, Braskem Proxess and Braskem Rigeo Lumios.
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