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Braskem Design Challenge: registration open for the 9th edition in partnership with Boticário Group and Suvinil

Initiative challenges designers to develop creative and sustainable packaging solutions; entry deadline is October 24

Braskem opens entries for the 9th edition of the Design Challenge, by October 24, through the website www.desafiodedesign.com.br . The project targets professionals from the Design area, who will have the challenge of resolving issues related to packaging following the concepts of Design for Environment (DfE), Life Cycle Assessment (LCA) and circular economy, in order to reduce environmental impacts and provide an even better consumption experience.

Selected candidates will have the challenge of finding solutions for the partners: Boticário Group, for an innovative and sustainable packaging to refill moisturizers of the group's brands; and Suvinil, to rethink paint packaging in order to bring a better experience to consumers, retaining the project's premise of achieving a more sustainable model.

 "The initiative provides participants, clients and partners with a unique experience and an effective opportunity to implement the concept of circular economy in packaging through an agile and collaborative methodology. We view the Design Challenge as a tool to bring together different audiences, such as young design professionals, marketing and R&D teams of major consumer brands as well as the packaging production chain, for the development of innovative ideas, with social and environmental impact and having a fit with the market", says Yuri Tomina, Market and Green PE Development Manager at Braskem Packaging and Consumer Goods.

The winning idea, to be assessed according to preset criteria, will be awarded a prize of BRL 20,000. Among the evaluation criteria of the proposals are innovation, implementation feasibility and verification through the Life Cycle Assessment (LCA) tool, which will verify the reduction of the environmental impact and greater sustainability of the submitted projects compared to current packaging.

Due to the covid-19 pandemic and for the second year in a row, all stages will take place in the 100% digital format, which will allow professionals from all over Brazil to take part. As pre-requisite, the candidate must have a degree in Design or Engineering with specialization in Packaging Design between 2015 and 2020.

 In previous editions, Braskem had the partnership of companies such as Kimberly-Clark, Colgate, BRF and Boticário Group. The Braskem Design Challenge, in 2020, developed, for instance, a lipstick packaging for the Boticário Group 76% more sustainable than the one available on the market. In 2019, the project achieved a 78% more sustainable offering for Colgate's toothpaste tube.

 "The Boticário Group is committed to innovation, whether for creating more sustainable solutions for our products, or investing in open innovation projects such as the Braskem Design Challenge. This is the second consecutive year we are sponsoring it and we are confident it will bring an extremely positive return, just as it did before. For this reason, we invite all packaging designers and experts to join us in this action for the planet", says Alexandre Silva, Senior Design, Innovation and Product Research Manager at Boticário Group. "At Suvinil, innovation and sustainability are essential parts of our DNA. By joining the Braskem Design Challenge in 2021, when we reach 60 years in the market, we strengthen this commitment and it gives us the opportunity to appreciate this professional, giving creative Brazilians voice and space so they can contribute with innovative projects dedicated to paint packaging. The core idea of this partnership is to generate a major link of appreciation of Brazilian design, improve the experience of our consumer and contribute towards a more sustainable and balanced model for the environment", says Renato Firmiano, Suvinil Marketing Director.

Braskem opens entries for the 9th edition of the Design Challenge, by October 24, through the website www.desafiodedesign.com.br . The project targets professionals from the Design area, who have the challenge of resolving issues related to packaging following the concepts of Design for Environment (DfE), Life Cycle Assessment (LCA) and circular economy, in order to reduce environmental impacts and provide an even better consumption experience.

Selected candidates will have the challenge of finding solutions for the partners: Boticário Group, for an innovative and sustainable packaging to refill moisturizers of the group's brands; and Suvinil, to rethink paint packaging in order to bring a better experience to consumers, maintaining the project's premise of achieving a more sustainable model.

"The initiative provides participants, clients and partners with a unique experience and an effective opportunity to implement the concept of circular economy in packaging through an agile and collaborative methodology. We view the Design Challenge as a tool to bring together different audiences, such as young design professionals, marketing and R&D teams of major consumer brands as well as the packaging production chain, for the development of innovative ideas, with social and environmental impact and having a fit with the market", says Yuri Tomina, Market and Green PE Development Manager at Braskem Packaging and Consumer Goods.

 The winning idea, to be assessed according to preset criteria, will be awarded a prize of BRL 20,000. Among the evaluation criteria of the proposals are innovation, implementation feasibility and verification through the Life Cycle Assessment (LCA) tool, which will verify reduction of the environmental impact and greater sustainability of the submitted projects compared to current packaging.

 Due to the covid-19 pandemic and for the second year in a row, all stages will take place in the 100% digital format, which will allow professionals from all over Brazil to take part. As a pre-requisite, the candidate must have a degree in Design or Engineering with specialization in Packaging Design between 2015 and 2020.

In previous editions, Braskem had the partnership of companies such as Kimberly-Clark, Colgate, BRF and Boticário Group. The Braskem Design Challenge, in 2020, developed, for instance, a lipstick packaging for the Boticário Group that was 76% more sustainable than the one available on the market. In 2019, the project achieved a 78% more sustainable offering for Colgate's toothpaste tube.

 "The Boticário Group is committed to innovation, whether for creating more sustainable solutions for our products, or investing in open innovation projects such as the Braskem Design Challenge. This is the second consecutive year we are sponsoring it and we are confident it will bring an extremely positive return, just as it did before. For this reason, we invite all packaging designers and experts to join us in this action for the planet", says Alexandre Silva, Senior Design, Innovation and Product Research Manager at Boticário Group. "At Suvinil, innovation and sustainability are essential parts of our DNA. By joining the Braskem Design Challenge in 2021, when we reach 60 years in the market, we strengthen this commitment and it gives us the opportunity to appreciate this professional, giving creative Brazilians voice and space so they can contribute with innovative projects dedicated to paint packaging. The core idea of this partnership is to generate a major link of appreciation of Brazilian design, improve the experience of our consumer and contribute towards a more sustainable and balanced model for the environment", says Renato Firmiano, Suvinil Marketing Director.

 

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