Wenew: Braskem Establishes New Ecosystem to Accelerate the Circular Economy Transition
Düsseldorf/Amsterdam, October 17, 2022: Wenew - a new brand of Braskem, a Brazilian-based petrochemical company and one of the world's leading providers of innovative solutions in plastics production. Wenew is not just a brand but an ecosystem dedicated to promoting and accelerating the circular economy. At the leading plastics trade fair K 2022 in Düsseldorf, the new ecosystem will celebrate its world premiere - and show which path the industry's thought leaders will walk in the future.
A NEW ECOSYSTEM TO STRENGTHEN THE CIRCULAR ECONOMY
From now on, the company's polymers and chemical products with recycled content in their composition, educational initiatives on conscious consumption and proper disposal, and technologies that support Braskem in its journey towards the circular economy will be identified by it, which is represented by a new logo.
The launch of the ecosystem reinforces and strengthens Braskem's commitment to the circular economy. Wenew is based on four pillars:
- Circular design
BUILDING A COMPREHENSIVE CIRCULAR ECOSYSTEM
Wenew focuses on the idea of recycling as an facilitator for the circular economy. It functions as both a collection point and a presentation platform for products and concepts, but also for initiatives and partnerships. The new brand is furthermore the basis for a complete circular ecosystem that Braskem intends to establish and continuously expand within the coming period. Wenew addresses Braskem's goals to include a mere 300,000 tons of products with recycled content by 2025 and one million tons by 2030.
WEMOVE: SPECIFIC BRAND FOR EDUCATION AND OUTREACH PROGRAMS
One of the pillars of Wenew ecosystem is to educate and engage people in society and to increase awareness of the ways to achieve a more circular plastics value chain. This pillar is known as Wemove, an additional brand that will complement Wenew and embraces education initiatives and outreach programs. Braskem already supports numerous education initiatives in Latin America.
HIGH-QUALITY CIRCULAR PRODUCTS
A core focus of Wenew is to develop and promote high-quality circular products, such as polymers and chemicals produced from mechanical recycling, advanced recycling as a result of Braskem's traditional production process. The goal is always to ensure maximum quality when used in Braskem's new products and can thus act as role models for broader use throughout the industry. In the following period, Braskem's focus will be on communicating this fact to both the business and consumer sectors, thus initiating, or accelerating a fundamental change.
Involvement of all stakeholders
As an integrative ecosystem, Wenew specifically involves relevant stakeholders from businesses and educational fronts which creates a comprehensive ecosystem.
"Braskem has sustainability in its corporate DNA. As a strong new ecosystem with a crystal-clear message, Wenew - together with Wemove - brings this commitment to the forefront. By consolidating all our activities on a common platform, we also give clients, partners, and other stakeholders the opportunity to contribute to building a comprehensive circular economy as part of the new ecosystem. Wenew makes the topic much more attractive to clients and consumers - and interested parties can quickly and easily find the information or even offers what they are looking for," explains Alberto Chiozzi - Business Leader for Recycled Products EMEA at Braskem.
More information: https://www.braskem.com/wenew/home-en .
If you are interested in more detailed information, a guided tour of the Braskem stand or a conversation with a leading company representative, please visit our stand - or feel free to contact us at the following address: firstname.lastname@example.org .
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