Wigs with heart, packaging with purpose. Elite Plastics to donate bio-based mailbags to The Little Princess Trust

The Little Princess Trust is a UK-based charity that provides free, real-hair wigs to children and young people who have lost their own hair through cancer treatment and other conditions.

The organization seeks efficiency and responsibility in every stage of its operations so that they are kind to the environment as well. To support the secure transport of hair donations from across the country, a packaging solution was required which combines high-performance and sustainability – one that aligned with the charity’s commitment to a better future for young people.

The Challenge: Combining durability with sustainability

The logistics of hair donation involve thousands of individual contributions sent via mail by donors and hairdressers. These delicate organic materials require durable, moisture-resistant, and secure packaging to ensure they remain viable for wig-making upon arrival. The goal was to maintain the necessary protective properties of polythene while significantly reducing the environmental impact and carbon footprint of the distribution process.

The Solution:
I’m green™ bio-based

Packaging manufacturer Elite Plastics developed mailing bags using a specialized material blend featuring our renewable I’m green™ bio-based polymer along with other recycled content.

This case demonstrates how renewable materials can be applied to functional, high-demand packaging needs, ensuring that the charity's mission of care extends to environmental stewardship.