Braskem introduces a new line of post-consumer recycled resins for flexible applications

São Paulo, November 11, 2024 - Braskem, a global leader in the production of thermoplastic resins, is pleased to showcase its portfolio of post-consumer recycled (PCR) resins intended for flexible applications. The set of nine 'grades', for various applications, is currently the most comprehensive on the market, making a mark in both the primary and secondary packaging segments. And, among the many advantages of using these resins, perhaps the most important is the elimination of plastic waste and the reduction in carbon footprint. This year alone, Braskem's collection of products and solutions for flexible applications has already recovered more than 13 million pieces of plastic packaging between January and August.

"On average, the grades in our flexible portfolio reduce CO₂ emissions in the atmosphere by up to 15%. And this is on top of the benefit of recovering plastic waste," stated Pier Pesce, Business Development Manager for Circular Economy at Braskem. And there are even more perks. Flexible Wenew PCR packaging can be found in a wide range of sectors, including the home care market, e-commerce envelopes, and films for transportation purposes. "Our grades have features that pave the way for a variety of flexible applications. We have options in the sector of heat-shrinkable materials that can increase the percentage of PCR in the final sustainable film product or enhance its shrink properties," Pier describes.

Different applications now available on the market

The benefits of the Wenew portfolio for flexible packaging applications have already attracted attention from several companies focused on sustainable development. GTEX, the fifth largest cleaning product brand in Brazil, is just one example. The company decided to use post-consumer resin in its packaging for Urca soap powder and saw great results. "The film used for packaging, produced by TotalFlex, is made of 30% recycled materials and helps reduce GTEX's carbon footprint. This solidifies the partnership we have with our customers to offer increasingly sustainable solutions to the market," explains Maurício Motta, Account  Manager at GTEX, responsible for TotalFlex and Plasdil accounts.

Talita Santos, CEO of GTEX Brasil, emphasizes the synergy between the company and Braskem's products. "Projects focused on sustainability are fully aligned with our commitments. At GTEX, we are always on the lookout for solutions that reduce our environmental impact without compromising the quality of our products, and this initiative reinforces our vision of a more responsible future. In the coming years, sustainability will be one of GTEX's strategic pillars, and projects like this are vital in offering conscious alternatives to consumers."

Another successful project was the Netshoes' secure packaging, produced by Probag in partnership with TotalFlex, which included 60.3% Wenew PCR in its composition. The selected resin met the requirements for both the aspect of the film and its weldability and mechanical strength necessary for ensuring the product's safety during delivery. And there are even more examples: together with partners Plasdil and Copapa, Braskem worked on a project to incorporate 20% Wenew PCR into toilet paper packaging, which met the requirements of mechanical resistance and transparency needed for the product. Additionally, this project with Plasdil and Copapa was honored in the latest edition of the Grandes Cases de Embalagem award. 

 

About Braskem

Focused on people and sustainability, Braskem is committed to contributing to the value chain to strengthen the Circular Economy. The 8,500 employees of the petrochemical company dedicate themselves each day to improving people's lives through sustainable chemistry and plastic solutions. Braskem boasts an innovative DNA and a complete portfolio of plastic resins and chemicals for various industries, including food packaging, civil construction, manufacturing, automotive, agribusiness, health and hygiene, among others. With 40 industrial units in Brazil, the USA, Mexico and Germany, the company exports its products to customers in over 71 countries.

More information can be found at: https://www.braskem.com.br/