1. Work with our clients and value chains to design new products that increase efficiency, recycling and reuse.
In recent years, our initiatives in this topic have intensified, revealing many opportunities to innovate through projects and partnerships that promote the Circular Economy. They include:
Wecycle: The Wecycle Platform is an innovative initiative to support new business activities that promote post-consumer plastic waste and the recycling chain. Through partnerships with clients, recyclers, cooperatives and companies that own consumer goods brands, the platform is supported by four main pillars: technical reliability, social and environmental responsibility, traceability of origin, and destination of products throughout the recycling chain. Products made from recycled materials, which are the fruit of these partnerships, are already available at major chains, such as Grupo Pão de Açúcar (GPA) and Leroy Merlin. Learn more at: http://www.braskem.com.br/wecycle/home-en.
Maxio®: The family of resins with the Maxio® seal consists of eco-efficient resins with added benefits, such as lower energy consumption during processing, higher productivity and lower final product weight. These factors minimize the environmental impacts caused by the manufacturing process of countless products in various markets, such as construction, agribusiness, housewares and many other possibilities. Learn more: http://www.braskem.com.br/products-catalog?key=27.